In the middle of September the first round of voting will take place – where any individual who has attended a Screen Forum Breakfast Briefing will be asked to select their favourites from the online gallery.
From this short list the below panel of 4 independent industry specialists will decide this year’s winners.
Niall McBain – CEO, Spafax
Niall joined Spafax in 1994, becoming MD in 1998 and CEO in 2000 having facilitated the sale of the company to WPP plc. Educated at Durham and Oxford Universities, he began his multimedia career with British Satellite Broadcasting and the launch of the UK’s first direct-to-home (and digital) satellite TV service in 1987. He was then a business analyst for the private networks subsidiary BSB Datavision. Following the parent company’s merger with Sky Television, Niall joined Chrysalis Group plc. and managed a number of projects including airlines, interactive content and the packaging and distribution of footage from the 1992 Olympic Games in Barcelona.
Working with over 70 clients worldwide, Spafax is a leader in the creation of branded content experiences, inflight entertainment management, custom publishing, advertising sales and production services.
We are joined in this endeavour by our partners in WPP’s tenthavenue division; Kinetic Worldwide, Joule and Forward.”
Mike Baker, CEO, Outdoor Media Centre
A Cambridge languages graduate, Mike Baker has a strong media and marketing background. He has overseen the marketing of commercial media for TV (Thames TV), national newspapers (The Sunday Correspondent) and consumer magazines (IPC Magazines, where he was advertising marketing director across 80 titles).
He then worked at TDI, Viacom and CBS Outdoor International for a decade, most recently as international development director. After leaving in January 2009, he studied negotiation at Harvard Business School and consulted for international outdoor companies. He was also MD of Media by Permission, a startup CRM system for the media industry.
In May 2010, Mike joined the OAA, which he relaunched as the Outdoor Media Centre in January, 2011. The OMC’s focus is to support planners at the inter-media decision-making process, by showing the value and effectiveness of the outdoor medium.
Nicole Yershon– Director, Innovative Solutions at Ogilvy Group Advertising
Nicole Yershon began her career in advertising 25 years ago at Simons Palmer and GGT, two of London’s most renowned creative agencies.
In 2000, she joined Ogilvy London where she now works as the Director of Innovative Solutions. In her first four years at Ogilvy she overhauled the agency’s broadcast and video capabilities, taking them from analogue to digital, with the creation of RedWorks Broadcast.
Consolidated in 2007 into the Ogilvy Digital Innovation Lab (part of a worldwide network), the agency’s innovation activities have seen Nicole build partnerships between industries and across media channels to fuel unprecedented creative campaigns, and educate, both within the agency and beyond, speaking at global conferences and building clients Labs of their own.
Richard Cobbold – Chairman, The Screen
Richard Cobbold is Chairman of The Screen and a well known figure within the digital out-of-home world. In the early days of the industry he established the first dedicated outdoor digital content agency, he installed the first major inter-national digital screen network and he developed one of the first online media distribution platforms.
Richard has chaired The Screen for over 5 years and has been instrumental in driving its agenda of industry development, bringing people together to share knowledge, expertise and best-practice.